This year is vastly different. There really is no celebration. There is no special badge to earn. There is no amazing hashtag to follow. Why?
Because FourSquare is DEAD.
In May of 2014, the makers of FourSquare launched Swarm. This new app took the cornerstone of FourSquare, the check-in, and re-imagined it with stickers instead of badges. Eventually the check-in function was removed from FourSquare, making it more of a locale guide than an interactive experience for the user. Swarm didn’t just take a function… it took the SOUL of FourSquare… and it hasn’t looked back.
Today should be a day of celebration with badges, check-ins, and fun hashtags galore.
Instead today we mourn. We mourn the loss of our mayorships, our leaderboards, and for the gamification that made FourSquare an essential part of many of our lives. We will remember the glory of #4SqDays past and ponder the desolate future of a #4SqLess existence.
Please feel free to remember our favorite geo-location app in the comments…