Last week I made a prediction based on my disappointment walking out of The Last Jedi. Contrary to the corporate shills peddling that The Last Jedi would be considered a fantastically amazing Star Wars movie, I believed the movie disappointed more than it thrilled and would see at least a 60% decrease in the box office. For that matter I thought it would probably be a 70% decrease.
It turns out I was wrong.
It was a 68.9% decrease, or a $151 million dollar drop, which breaks the record and makes it number one for any movie’s biggest 2nd weekend drop in the history of Hollywood. While I was off by 1.1%, this drop highlights that the vocal critics of the film are in fact, contrary to this trash survey by Mashable, NOT the minority. Excuses regarding Christmas Eve affecting attendance have already been made, but by looking at The Force Awakens history they are easily and quickly disproven as smoke attempting to cover the truth that these same outlets have been peddling falsehoods about the films viability and adoration.
The future of the franchise is indeed in question, contrary to this sarcastic Forbes article, because of the acute lack of anticipation The Last Jedi has generated. Walking from the theater after The Force Awakens there was a high sense of excitement and eagerness for The Last Jedi, whereas walking from The Last Jedi most are wondering what they lost in the 150 minutes since the movie started. Fallout from this may even affect Solo: A Star Wars Story that is due out on May 25, 2018 and for which we STILL do not have a trailer.
No one can argue, as The Last Jedi nears the $400 million dollar gross mark, that financially it has made A LOT of money and will undoubtedly be considered profitable despite its production budget still being a mystery. The problem here is that the expectations were much higher. The fact that The Last Jedi brought in only $68 million compared to it’s expected return of $132 million, essentially costing the studio an anticipated $64 million in revenue, should cause both Disney and Lucasfilm president Kathleen Kennedy to sit up and take notice.
The Star Wars Intellectual Property will go on to be profitable but anymore missteps like The Last Jedi will undoubtedly lower the potential in the future.
Finally, to all you Last Jedi true believers making excuses and dismissing the critics as a minority… yeah… I told you so and the drop in the box office proves it.