Tomorrow Apple is set to make their annual huge iPhone announcement and, according to the majority of analysts, debut their wearable device commonly referred to as the iWatch.
One of the phrases that Steve Jobs had made famous during his second tenure at Apple, most notably at these types of presentations, was the phrase “Just one more thing….” He used it for Facetime, the iPods compatability with Windows, and for the Apple TV. With each “just one more thing…” Apple has repeatedly shown that it is more than just one thing.
I recently realized that many people, for a variety of reasons, put themselves into a box. They categorize themselves as being one thing. Whether they identify their profession foremost, or their hobby, or their place in a family organization, there is a focal point on one identity.
Yet, this is really only one piece of what comprises a person. I often wonder why people who are smart, creative, and energetic only consider themselves to be defined by one aspect of their personality. They allow that aspect to dominate while everything else becomes repressed. These are also the same people who don’t see how everyone else is more than one things as well. It maddens me to a certain degree, especially when they relegate me to being just one thing.
The truth is that Apple isn’t the only one with “just one more thing…” to it.
We all are.