So if you pay attention to any of my Bullet Lists, you already know that I have predicted Penn Jillette to win the most recent season of Celebrity Apprentice. Now it’s important to remember that I made this prediction BEFORE the episode that aired Sunday May 12th. As it turns out, I am just one episode away from being right.
So on Sunday night (or last night if you’re like me and DVRed it so Trump doesn’t get the satisfaction of ratings) sure enough Penn Jillette was named as a Finalist on Celebrity Apprentice. He is going up against country star Trace Adkins for the title and the money that will go to his charity, Opportunity Village.
I really like the fact that Penn chose both a local charity and a charity that helps people to carry on a normal life. I understand there’s a lot of support for the Trace‘s charity the American Red Cross, but that’s one of the issues in my eyes is that they already have a lot of support. I know they were there for Trace and thousands of others, but I’ve never seen them on a scene or at a disaster which is another issue I have. I could go on a tirade about my issues with them, but that’s not the point of this post.
Ice cream is the point of this post.
Specifically this post is about Magic Swirtle, the Team Penn designed flavor of ice cream produced under the deLISH brand banner of Walgreens and Duane Reade. It is described on the container as being “Rich Vanilla Ice Cream with a Sea Salt Chocolate Swirl and Fudge Caramel Candy Pieces” in a pint size container.
Now you may be wondering where the word Swirtle comes from. This compound of “Swirl” and “Turtle” came from none other than LaToya Jackson. The compund plays off the two unique features added to the vanilla ice cream, the fudge swirl and the fudge caramel candy that happens to look like a turtle. Here’s a close-up with all the contents jam packed into that pint cup:
So when you strip out the celebrity and get right to the cream and ice of the matter, how does Swirtle stack up?
The vanilla ice cream is amazingly creamy. On the show they referred to it as “Madagascar vanilla”, which I believe means the vanilla flavor is derived from the vanilla beans harvested in Madagascar. I don’t know if this is why its so creamy, but whatever does it makes it amazing.
Once you start digging in and mixing the swirl, that’s when the real fun begins. The sea salt is actually embedded in the swirl so mixing it with the ice cream gives you that sweet salty taste that makes this flavor unique. Toss in the little fudge caramel candies for that extra sweet kick, and it’s a sweet salty uber-sweet party in your mouth!
I would be remiss if I didn’t say that eating that salty swirl without some of the sweetness… well… that sea salt lives up to it’s name. Therefore it’s important to balance eating the ice cream with the swirl and vice versa, but don’t worry if you set some of those fudgie caramel candies aside for an post pint uber-sweetness dose.
There was one other point of contention that I had with this product. During the show Penn came up with the idea of printing “Poof! It’s Gone!” in the bottom of the container, to be read once the ice cream has been consumed. Here was the bottom of my container:
Really? Really?? Really???
Where is my “Poof! It’s Gone!“? I thought Celebrity Apprentice was about delivering a superior product! This small little detail, apparently overlooked, is the difference between being a great ice cream and a FANTASTIC ice cream.
So sorry… Magic Swirtle is stuck on great.
Unless… unless… *POOF*…
… I do it myself.
Magic Swirtle is FANTASTIC! Run out and go get yourself some from Walgreens or Duane Reade before they run out!