If you are on Twitter, chances are you see those tweets using the hashtag #followfriday. So what exactly is #FollowFriday?

#FollowFriday is a way for Twitter Users to refer people they find of value. Generally, it is a recommendation to your subscribers of other users they may want to subscribe to as well. The traditional syntax usually appears like this:

#FollowFriday @Buckman @gfriese @piosmtraining and @emssafe – Great EMS Twitter Users

Ultimately, #FollowFriday can help you to navigate through the thousands of Twitter Feeds that you may not otherwise come across. Ideally, a solid recommendation from a compelling content creator has the power to net you more subscribers who will appreciate your offerings.

Some people refer to #FollowFriday as a game, others call it a great tool, and still others consider it an annoyance. I believe the truth lies somewhere inbetween. #FollowFriday is a powerful recommendation tool, but some users are offering these recommendations either as reciprocation for a recommendation, or in search for one.

Just as with everything else, make sure your #FollowFriday recommendations are not just of people who offer value, but are valuable in their own right.

For a historical look at #FollowFriday, check out this article from Mashable

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