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	<title>Comments on: FDNY In Social Media = #FDNYFAIL</title>
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		<title>By: Daily Digest for July 15th &#124; David Konig</title>
		<link>http://davidkonig.com/2009/fdny-in-social-media-fdnyfail/comment-page-1/#comment-149</link>
		<dc:creator>Daily Digest for July 15th &#124; David Konig</dc:creator>
		<pubDate>Wed, 15 Jul 2009 14:15:38 +0000</pubDate>
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		<description>[...] Published FDNY In Social Media = #FDNYFAIL [...]</description>
		<content:encoded><![CDATA[<p>[...] Published FDNY In Social Media = #FDNYFAIL [...]</p>
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		<title>By: Stef</title>
		<link>http://davidkonig.com/2009/fdny-in-social-media-fdnyfail/comment-page-1/#comment-114</link>
		<dc:creator>Stef</dc:creator>
		<pubDate>Mon, 06 Jul 2009 22:29:52 +0000</pubDate>
		<guid isPermaLink="false">http://davidkonig.com/?p=1117#comment-114</guid>
		<description>Beautifully written, sir.  The sentence about the uniform in the physical world really spells this out for anyone who doesn&#039;t &quot;get&quot; social media.  

I know part of the problem is that social media done right takes a skillset combination of marketing plus extensive knowledge of the business you&#039;re marketing.  Kind of like the IT pros who also know whatever business they work in -- a diamond in the rough.  These days we need way more diamonds to pull off social media coverage correctly.  My 2 cents, anyway.</description>
		<content:encoded><![CDATA[<p>Beautifully written, sir.  The sentence about the uniform in the physical world really spells this out for anyone who doesn&#8217;t &#8220;get&#8221; social media.  </p>
<p>I know part of the problem is that social media done right takes a skillset combination of marketing plus extensive knowledge of the business you&#8217;re marketing.  Kind of like the IT pros who also know whatever business they work in &#8212; a diamond in the rough.  These days we need way more diamonds to pull off social media coverage correctly.  My 2 cents, anyway.</p>
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