Dave Williams recently asked what should be a relevant question in a blog post. Where do you think this social journey will lead us? Of course, I have an answer to that question…

My answer is that where it leads us is dependent on how we define it and therefore how we use it. Since every organization, just like an individual, will have a different vision or goal of what they want Social Media to do for them it is reasonable that we will indeed be lead on a journey of our own design.

Of course, every trip needs some sort of preparation. One of the very basics of that preparation is usually getting directions or a roadmap from which to plan your route. So how would you plan your travels into the realm of Social Media? For EMS Agencies the answer lies in a Social Media Policy.

Now when you are planning a trip, chances are that you’re going to purchase a map. Otherwise, you would need to make a map and that would require knowing and understanding cartography. In order to help plan a trip in Social Media we recently published the Social Media Policy Guide at PIOSocialMediaTraining.com. It’s sort of your cartography 101 course in developing a Social Media Policy for your EMS Agency.

There are many benefits to using Social Media, but to be successful in it you need to first understand your goals in it and how you are going to use it to achieve those goals, which is what a Social Media Policy will do.